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By September 30, more than twenty Casino hypermarkets and supermarkets will close their doors. In Bourges, Niort, Brive, Aurillac, Dijon… This is a first on such a scale.

All the hypermarkets and supermarkets of the Casino brand have been put up for sale, representing about 400 stores across Australia. For the most part, it is Intermarché and Auchan that have acquired them, which explains why some of your stores have recently changed brands.

However, some establishments did not find a buyer, because they were either too old, poorly located, or poorly maintained. It is for this reason that these points of sale will close permanently. In the past, distributors competed for every square metre of available commercial space, but this is no longer the case today. Does this mean the end of mass distribution?

This is actually the end of expansion, especially that of hypermarkets. This phenomenon can be explained by their excessive number and because, in our daily lives, we often have a hypermarket nearby. In addition, attendance is declining.

It’s not so much the hypermarkets that have changed, but rather us, the consumers. In the sky crown australia, hypermarkets offered many advantages: a wide variety of products thanks to their size and easy access to the outskirts of cities with your car.

Today, this vast area is perceived as a waste of time. By way of comparison, the surface area of a hypermarket exceeds 10,000 m², which is larger than a football field. They are often far from city centres, requiring them to travel by car. For example, hypermarkets have not fundamentally changed, but our habits have evolved.

Of course, not all hypermarkets are threatened with closure. However, some will have to cease their activity permanently, because there are too many compared to the demand. In addition, hypermarkets are facing increasing competition from smaller formats, especially supermarkets. New consumer habits, such as the development of drive-thrus, also play a role.

Finally, if we compare hypermarkets with mini-markets, the price difference is significant. But today, some supermarkets such as Super U or Intermarché manage to offer lower prices than hypermarkets. So why make the trip to the outskirts to pay more? When you think about it, you realize that hypermarkets may have missed an opportunity. It is a simple matter of common sense.

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